Started a business. Introduced a product. Now what?
Once you are up and running, it is time to start focusing on store sales and marketing. It doesn’t matter how many sales you are up to, it is always in your best interest to find more ways to promote your product/services.
Here are some of the filtered promotion strategies that can help you achieve the marketing goal you aimed for.
- Email Marketing:
Email has always been one of the top marketing guides of all times. An email is a formal and informal way of communicating. It is a list full of people who want to hear from you. They can be your clients, customers or even future prospects. When they are used to seeing valuable content from you in their inbox, an email about your newest product is most likely to be effective and result in increase in your sales.
Blogging is a smart way to enhance not only your SEO but also give your product an exposure creatively. Social platforms have limited your customer outreach, so lead your existing customers to a blog with a call-to-action button. Once on your blog, it is completely in your hands to explain your services and help them out in every possible way.
- Affiliating with Programs:
Sometimes we struggle to make sales and are not in a very strong financial position to hire sales help. This dilemma can be solved by getting help from other people through affiliating your product with a program and promote it for a commission. In this case, you only have to spend money if a sale is made. Custom URL is the key here. You create one of each person who is promoting your product, they share it on various social platforms and through custom links, and you get to track the driver of your sales.
- Brand Ambassadors:
Now this one might sound fancy but there is no doubt that endorsements really work. It is not only celebrities and media persons you can target here, your day to day customers who like to gush about your product or services can be the best kind of natural endorsers for you. They have the power to carry your new product into places you couldn’t reach on your own. You can consider paying them or exchanging products with them for their assistance in your product promotion.
- Customized Thingies:
All the above mentioned ways are for an online promotion, one way or the other. That is not the only kind promotion strategy we have in mind. Your office equipment like stationary items is something you send or hand out to let people know about your product. These can be Business Cards, Letter, Invoices, Receipts, Company stamps etc. This is a simple but effective way to draw attention to your work.
- Reddit Ads:
Reddit Ads are not something commonly used but they can be very effective. Least used advertising networks have certain advantages like lower cost and more opportunity to stand out. A sponsored post in subreddit related to your product can do the magic. You can use it to talk about your product and advertise your special offers and discounts. The key is to make sure that they blend well with the other subreddit posts.
Uncrate is a product curation website with a massive following. It is not just for the people who like to look at cool products, but the like to buy them too. If you can get your product featured on Uncrate, it can open doors for significant sales and other opportunities for you. The only trouble here is that it is not exactly easy to get your product featured on Uncrate. There isn’t a formal process but one thing is certain: your product have to be cool to make the cut.
We all realize that products do not sell themselves, they require a great deal of effort and money to reach their ultimate destination. Fortunately, we have number of ways to promote them and catch the attention of our targeted audience.